Arlington Democrats: Organizing Volunteers with Accessible Maps

Have you ever wondered how local political parties organize their army of door-to-door volunteers? Increasingly, these efforts depend on effective and accessible mapping.

Recently, Blue Raster worked with the Arlington County Democratic Committee to update their door-to-door newsletter delivery route maps. These maps direct a group of nearly 500 volunteers from door to door, providing them with vital geographic and demographic information. Displaying 443 routes across 52 voter precincts, the success of the maps depends on being both descriptive and easily accessible.

Comparison of old and new map formatting.

Left to Right: Old Format and New Format

The Blue Raster team processed the data in ArcGIS Desktop to remove unnecessary information and create a streamlined process for updating the maps with annual data. The streamlined process provides clear instructions for updating and troubleshooting data, in a format that can be followed by ArcGIS Desktop users of any experience level. From start to finish, users can manage their maps internally regardless of previous knowledge or expertise. The ArcMap document leverages data driven pages to quickly and easily generate over 400 map routes from a single map document (.mxd).

Alison DentonIt was such a pleasure working with Blue Raster! Carter, Olivia, Christina and the rest of the team helped us to streamline our datasets and bring real efficiency to the Messenger Maps production process. As a volunteer organization, having the professionalism of the Blue Raster team behind us moved us leaps and bounds ahead in creating maps that will truly empower our volunteers to help get out the vote. The Arlington Democrats’ Messenger Maps team is extremely grateful to Blue Raster – thank you!

  — Alison Denton, Arlington County Democrats’ Messenger Maps Team

Blue Raster also optimized the print layout of the maps, reducing printing time and costs without sacrificing content and presentation. The updated maps provide a comprehensive and flexible structure for creating and producing accessible mapping.