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Jane Goodall Institute

Highlighting Jane Goodall’s Conservation Approach with a New Story Map


Timed to coincide with Dr. Jane Goodall’s plenary speech at the 2019 Esri User Conference in San Diego, California, Blue Raster, Esri and the Jane Goodall Institute teamed up on an exciting new Story Map.

ENGAGE – LISTEN – UNDERSTAND – ACT, built with the brand new ArcGIS StoryMaps template, tells the story behind the ‘Tacare’ approach toward conservation. The story map outlines concerns over chimpanzee populations and the environment, the steps in the process of Tacare, and success stories with this conservation approach.

Beginning with an overview of how Jane Goodall first became involved with conservation through her work with chimpanzees, the story unfolds as Jane noticed that much of the forests in Western Tanzania, home to her beloved chimpanzees, had become barren hillsides after years of farming and other human related activities in the area. She realized that the only way to conserve chimpanzees and their habitat was to work directly with local people and communities. The story map we created titled, Engage - Listen - Understand - Act, explains this holistic approach and some of the successes the area has already seen through the work of Tacare.

Blue Raster is honored to have had the opportunity to help create the first dedicated web presence that details the Jane Goodall Institute's Tacare conservation approach and is especially thrilled to have been able to use the latest version of the next-gen StoryMaps builder.

An all-star team, including master storyteller Allen Carroll from Esri and Lilian Pintea, VP of Conservation Science at the Jane Goodall Institute, worked in collaboration with Blue Raster to produce ENGAGE – LISTEN – UNDERSTAND – ACT.

The new Story Map builder helps the reader flow seamlessly through the story of Tacare; the application intersperses captivating photos taken on the ground in Tanzania and interactive mapping elements that display chimpanzee ranges across Western Tanzania and the African continent. Success with Tacare can be seen in "before" and "after" aerial imagery, which helps readers to visualize the reforestation occurring in the area.

Jane Goodall photos

Not only does this story map detail the incredible conservation efforts led by the Jane Goodall Institute but it also serves as a call-to-action for other conservation efforts and organizations around the world. Conservation is in the hands of local people - by understanding the needs of local communities, we are then able to help create a sustainable future for our world.


This story map will be displayed at the Esri UC Conference. If you're attending, make sure to check out Blue Raster's booth!

For more info about our work with the Jane Goodall Institute, read our blog post about our dashboard project in Tanzania.

Data to Decisions with the Jane Goodall Institute

Working from the inside out, the Jane Goodall Institute (JGI) has notoriously worked for decades to protect the lives of Chimpanzees and other extraordinary wildlife throughout Africa. Blue Raster was elated to get the opportunity to work with JGI to create the Western Tanzania Forest Monitoring Dashboard, connecting communities and data to manage forests and habitats in Tanzania.

"There's no way we can even attempt to save these precious Gombe chimpanzees unless we could improve the lives of the people living around that last little oasis of forest."

-Jane Goodall

Wildlife throughout Africa are depleting due to loss of habitats, illegal poaching, disease, and illegal pet trade, but the Chimpanzees have been hit with some of the most dramatic losses in the last hundred years. Since 1994, the Jane Goodall Institute has focused on Community Centered Conservation, encouraging villages to participate in land use planning. The Forest Monitoring Dashboard was designed to use information collected by locals, evaluate if the monitoring efforts were effective and provide alerts immediately for action.

To create this application, Blue Raster worked with the Open Data Kit (ODK), which JGI has been using since 2010 for on-the-ground GPS Data collection. Locations of Sawmills, Wildlife Traps, and bullet cartridges are just some of things that monitors are looking for to alert Village Government and Park Chiefs of illegal activity.

Using ArcGIS Online, we began to create data services for use in the Dashboard. From the GPS Points came Patrol Paths, and from Patrol Paths came Village Participation. Within the Dashboard, each village can see how their monitoring effort relates to the surrounding communities, as well as determine the variety of threats and wildlife encountered, and explore images taken from each location.

After the completion of the Dashboard, Blue Raster traveled to Kigoma, Tanzania to present with Dr. Jane Goodall to the Regional Commissioners from Kigoma and Katavi regions. We worked with them one-on-one to understand the technology, how it could benefit them, and ways which it could be improved. This trip was one of the farthest from home, and one of the most rewarding. We then had to ask ourselves, what's next for protecting these animals? Can we use Survey 123 for seamless integration with the Esri GIS Suite? What about the use of Drones to detect forest threats? Our work continues.