Promoting Tourism Development Strategy in Canada with GIS and Data-Driven Insights

Destination Canada is the national marketing organization responsible for promoting Canada as a premier tourist destination. Their mission is to connect global travelers with Canada’s rich cultural experiences, natural beauty, and unique destinations. As a Canadian Crown Corporation, Destination Canada works in partnership with local tourism boards, provincial agencies, and industry stakeholders to drive sustainable growth across the country.

The organization’s focus goes beyond traditional marketing. By leveraging data-driven insights and sophisticated technologies, Destination Canada is continually enhancing the overall tourist experience, ensuring that both visitors and local communities benefit from increased economic activity and sustainable development.

Introducing the TourismScapes Application

At the heart of Destination Canada’s data strategy is TourismScapes, an interactive mapping tool designed to give users deep insights into the tourism landscape across Canada. The application enables stakeholders to search, filter, and profile communities based on various attributes, providing a comprehensive understanding of local business sectors.

This application empowers users to explore and assess key factors such as seasonality, employment, accommodation supply, and business mix, enabling a granular look at each community’s unique tourism ecosystem. By examining these key indicators, it offers valuable insights for strategic planning, helping local governments, business owners, and investors make informed decisions.

Additionally, the application provides users the ability to explore a community’s assets, such as arts and cultural facilities, parks, Indigenous businesses, and key investments. This level of detail helps stakeholders assess regional strengths and opportunities, ultimately promoting targeted and sustainable growth within the industry.

Blue Raster’s Strategic Support to Destination Canada

Blue Raster has played a key role in supporting Destination Canada by providing technical assistance and enhancements to its Data Collective team, who serve as the foundation for TourismScapes. Our collaboration has focused on helping refine the platform’s capabilities and ensuring it can scale to accommodate the growing volumes of data from various sources.

One of our primary areas of support have been in data engineering and improving user experience within the application. By assisting with the ongoing maintenance and enhancement of key data ingestion workflows in ArcGIS Data Pipelines, Blue Raster has helped facilitate the smooth ingestion of large datasets from Destination Canada’s Google Cloud Platform (GCP) into ArcGIS Online. This process allows for timely updates to data, ensuring stakeholders have access to the most current information without delays. The data pipeline helps keep the application responsive to the evolving needs of the Destination Canada’s continued data driven initiatives.

Additionally, Blue Raster has contributed to improving the user experience within the application, ensuring that stakeholders can easily visualize and interact with data through ArcGIS Experience Builder. Our expertise in geospatial technology and user-centered design has helped enhance the interface, making it more intuitive and allowing users to identify trends, explore regional insights, and perform scenario-based analyses with greater ease.

The Power of GIS in Advancing Tourism Initiatives

GIS plays a crucial role in driving Destination Canada’s initiatives by providing valuable spatial insights that help identify key assets, optimize resource allocation, and support data-driven decision-making to foster sustainable growth and enhance the visitor experience.

As strategic partners to Destination Canada, Blue Raster has provided ongoing support and enhancements to the application and its data driven backend. Our focus has been on optimizing existing workflows, such as integrating Google Cloud Platform data into ArcGIS Online through ArcGIS Data Pipelines, ensuring seamless and real-time data updates. We’ve also contributed to improving the user experience by enhancing interactive dashboards and maps within ArcGIS Experience Builder, making it easier for stakeholders to explore and analyze data.

The work Destination Canada is doing is vital to the future of Canada’s tourism sector. By collecting and analyzing comprehensive data, Destination Canada is better equipped to inform strategic decisions, drive investment, and support sustainable growth across the country.

Get empowered with GIS. Partner with Blue Raster to unlock the full potential of your data. Contact us today!

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