Highlighting JGI’s Conservation Approach with a New Story Map

ENGAGE - LISTEN - UNDERSTAND - ACT

Timed to coincide with Dr. Jane Goodall’s plenary speech at the 2019 Esri User Conference in San Diego, California, Blue Raster, Esri and The Jane Goodall Institute teamed up on an exciting new Story Map.

ENGAGE – LISTEN – UNDERSTAND – ACT , built with the brand new StoryMaps for ArcGIS template, tells the story behind the ‘Tacare’ approach toward conservation. The story map outlines concerns over chimpanzee populations and the environment, the steps in the process of Tacare, and success stories with this conservation approach.

Beginning with an overview of how Jane Goodall first became involved with conservation through her work with chimpanzees, the story unfolds as Jane noticed that much of the forests in Western Tanzania, home to her beloved chimpanzees, had become barren hillsides after years of farming and other human related activities in the area. She realized that the only way to conserve chimpanzees and their habitat was to work directly with local people and communities. The story map we created titled, Engage - Listen - Understand - Act, explains this holistic approach and some of the successes the area has already seen through the work of Tacare.

Blue Raster is honored to have had the opportunity to help create the first dedicated web presence that details JGI's Tacare conservation approach and is especially thrilled to have been able to use the latest version of the next-gen StoryMaps builder.

An all-star team of Esri, JGI and Blue Raster staff including master storyteller Allen Carroll from Esri and VP of Conservation Science Lilian Pintea from JGI worked in collaboration to produce ENGAGE – LISTEN – UNDERSTAND – ACT.

The new builder helps the reader flow seamlessly through the story of Tacare; the application intersperses captivating photos taken on the ground in Tanzania and interactive mapping elements that display chimpanzee ranges across Western Tanzania and the African continent. Success with Tacare can be seen in "before" and "after" aerial imagery, which helps readers to visualize the reforestation occurring in the area.

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Not only does this story map detail the incredible conservation efforts led by the Jane Goodall Institute but it also serves as a call-to-action for other conservation efforts and organizations around the world. Conservation is in the hands of local people - by understanding the needs of local communities, we are then able to help create a sustainable future for our world.

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This story map will be displayed at the Esri UC Conference. If you're attending, make sure to check out Blue Raster's booth!

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